Grace Rizza, founder and CEO of Identity Dental Marketing

Grace Rizza, the founder and CEO of Identity Dental Marketing, is driven by a passion for helping dental practices achieve sustainable growth. Her journey into dental marketing began with a remarkable achievement as the Marketing Director for a multi-location dental group, where she successfully tripled new patient acquisitions in just three months—without increasing the marketing budget. This early success sparked her enthusiasm for dental marketing, leading her to develop cutting-edge strategies and sales-focused training workshops, keeping pace with the latest industry trends.

In 2009, Grace launched Identity Dental Marketing to offer ethical and results-driven marketing solutions for dentists. Her engaging and approachable speaking style quickly made her a sought-after speaker at renowned dental events such as the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting, and the Greater New York Dental Meeting.

Grace’s expertise has been widely acknowledged within the industry. She was featured on the ADA 2016 Dental Marketing Expert Panel and has contributed to several professional journals, including Practice Booster’s Insurance Solutions Newsletter. Her marketing approach is comprehensive and includes strategic planning, public relations, community engagement, patient communication, staff training, SEO, website management, direct mail campaigns, and more—each aspect customized to meet the specific needs of dental practices, including those in New York.

In addition to her hands-on consulting work, Grace is the host of the popular Facebook group and podcast “Dentistry’s Growing with Grace,” where she shares valuable business development advice nearly every day. This further cements her role as a leading authority in dental marketing.

Grace Rizza’s innovative digital marketing strategies and branding expertise have helped thousands of dental practices experience significant growth and profitability. If you’re looking to elevate your dental practice’s marketing efforts in New York, Grace and the Identity Dental Marketing team are here to create tailored solutions that deliver real, measurable results.

Contact Grace today to take your dental practice to new heights with ethical, effective marketing strategies.

Meet Our Team

The Experts Behind Your Success

At Identity Dental Marketing, our success is driven by a passionate and talented team that blends creativity, expertise, and strategic thinking. Each member plays a crucial role in helping your dental practice achieve exceptional results. Here’s what sets our team apart:

Content Creators

Our content writers are experts in crafting compelling, SEO-focused copy tailored to the unique needs of your practice. Whether it’s website copy, blog posts, or service descriptions, they ensure that every piece speaks to your target audience and strengthens your brand identity.

Creative Designers

Our graphic and web designers excel at transforming your ideas into visually captivating, user-friendly designs. With a focus on modern aesthetics and seamless navigation, they create experiences that engage your patients and enhance their journey with your practice.

Web Development Team

Our developers specialize in creating fast, high-performing websites tailored to your practice’s needs. They ensure your site operates smoothly with clean code, quick load times, and a responsive design that looks great on any device.

Marketing Strategists

Our strategists dive deep into market trends and data to design customized marketing plans that drive real growth for your practice. By identifying key opportunities, they help expand your reach, increase patient acquisition, and boost brand visibility.

SEO Specialists

Our SEO specialists are dedicated to enhancing your online presence. By optimizing every aspect of your website, they work tirelessly to improve your search rankings, attract more traffic, and convert visitors into loyal patients.

Paid Advertising Experts

Our ads team creates powerful, targeted campaigns that maximize your return on investment. From crafting eye-catching ad copy to continuously optimizing performance, they ensure your practice gets the visibility it needs to succeed.

Client Advisors

Our experienced advisors offer personalized guidance to ensure your marketing strategy aligns with your practice’s unique goals. They provide ongoing insights and actionable recommendations to keep your practice on a steady growth path.

Together, our team collaborates to create tailored marketing solutions that empower your dental practice to grow. We’re here to help you build your brand, connect with patients, and achieve long-term success. Let’s make your practice thrive!